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Kate Vitasek

Faculty, Graduate & Executive Education

University of Tennessee
Haslam College of Business Administration

Vitasek is an international authority for her award-winning research and Vested® business model for highly collaborative relationships. Author of 6 books and a Faculty member at the University of Tennessee, she has been lauded by World Trade Magazine as one of the “Fabulous 50+1” most influential people impacting global commerce.

In today’s rapidly evolving world, business relationships based on an outdated, “win-lose” mentality won’t withstand a market that demands constant change and adaptation. Science and intuition teach us that a “win-win” mentality with highly collaborative relationships is the best way to drive innovation and achieve success.Passionate in her quest to help companies succeed, Kate Vitasek inspires and motivates audiences by sharing her award-winning research into how to transform relationships. She reveals how five proven “Vested” rules create the foundation for a highly collaborative, outcome-based model.

Kate will inspire your audience with powerful real-world examples of companies (big and small) that have achieved transformational results by shifting from a “What’s in it for Me” to a “What’s in it for We” mindset. Whether you want an evocative conference speaker with a big impact or insights into a specific relationship delivered at an intimate team meeting, Kate will provide a roadmap for creating a competitive advantage in a future we can no longer prepare for or envision. Your group will walk away motivated and armed with actionable steps to improve their business relationships.

Architect of the Vested® business model for supplier and company innovation, Kate Vitasek is an author, educator and business consultant and an international authority on strategic business relationships.Lauded as one of the “Fabulous 50+1” most influential people impacting global commerce by World Trade Magazine, her award-winning research with the University of Tennessee has proven successful with companies such as P&G, Microsoft, Dell, Mondolez International, Norvatis and UPS.


Kate’s practical advice for driving transformation and innovation through highly collaborative strategic partnerships and supplier relationships launched a book series that includes:
• Vested Outsourcing: Five Rules That Will Transform Outsourcing
• Vested: How P&G, McDonald’s and Microsoft Are Redefining Winning in Business Relationships
• Getting to We: Negotiating Agreements for Highly Collaborative Relationships

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